TechSIG Lazaridis Prize


Manfred Krafft, Christine Arden and Peter Verhoef have won the 2018 TechSIG/Lazaridis Institute Prize for best paper in marketing on innovation, technology and interactivity

The authors of the paper,

Krafft, Manfred, Christine M. Arden, and Peter C. Verhoef (2017), "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?," Journal of Interactive Marketing, 39, 39-54,

have won a Prize of $1,500 USD for the Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity.

The award is given by the American Marketing Association’s Innovation, Technology and Interactivity Special Interest Group and the Lazaridis Institute for Management of Technology Enterprises at Wilfrid Laurier University. It will be celebrated at Summer AMA in Boston.

The paper deserving honorable mention was

Kanuri, Vamsi K., Murali K. Mantrala, and Esther Thorson (2017), "Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms," Journal of Marketing, 81(2), 45-63.

The Prize Committee consisted of Nicole Coviello, Sonja Gensler, Charles Hofacker, Cait Lamberton and Andrew Stephen.