TOC: J Con Behaviour


Journal of Consumer Behaviour, 17(4)

It is for you, or it is for me: How relationship dependence affects gift image consistency in romantic relationships
Rifei Cong, Biao Luo, Tieshan Li and Chengyuan Wang [Publisher] [Google Scholar]

Showing to friends or strangers? Relationship orientation influences the effect of social exclusion on conspicuous consumption
Shichang Liang, Yun He, Yaping Chang, Xuebing Dong and Donghong Zhu [Publisher] [Google Scholar]

To share or not to share? Explaining willingness to share in the context of social distance
Nadine Schreiner, Doreén Pick and Peter Kenning [Publisher] [Google Scholar]

Online shopping experience in an emerging e-retailing market: Towards a conceptual model
Ernest Emeka Izogo and Chanaka Jayawardhena [Publisher] [Google Scholar]

Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
Angelina Nhat Hanh Le, Ben Roy Do, Nurul Azizah, Ryan Huu Phuc Dang and Julian Ming Sung Cheng [Publisher] [Google Scholar]

Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective
Zeki Atil Bulut and Ali Naci Karabulut [Publisher] [Google Scholar]

Are U.S. consumers using MyPlate and restaurant menu labels and does their use equate with dietary and exercise behavior?
Joan A. Vaccaro and Fatma G. Huffman [Publisher] [Google Scholar]

Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption
Dawn Birch, David Dean, Syed Muhammad Fazal-e-Hasan and Meredith Lawley [Publisher] [Google Scholar]

The influence of retailer size on consumer responses to social responsibility initiatives
Todd Green, Alexis M. Allen and John Peloza [Publisher] [Google Scholar]