TOC: Intl J Bank Mar


International Journal of Bank Marketing, 36(5)

Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh
Md. Hafez

Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships
Mirza Tabrani, Muslim Amin, and Ahmad Nizam

Promoting frontline employee customer orientation in China: a replication and a comparison
Claudio Pousa, Timothy Hardie, and Xiaodi Zhang

Enhancing brand equity through emotions and experience: the banking sector
Sandra Maria Correia Loureiro and Eduardo Moraes Sarmento

Development and validation of a multivendor ATM adoption model in India
Jyotiranjan Hota and Sasmita Mishra

Perceived overall service quality and customer satisfaction
Sedigheh Moghavvemi, Su Teng Lee, and Siew Peng Lee

Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh
Mehree Iqbal, Nabila Nisha, and Mamunur Rashid

Moderating influence of advisor personality on the association between financial advice and investor stock trading behavior
Muhammad Zubair Tauni, Muhammad Ansar Majeed, Sultan Sikandar Mirza, Salman Yousaf, and Khalil Jebran

Co-branded services: perceived benefits and involvement of co-branded credit cards
Stephen W. Wang and Jillian Farquhar

Towards achieving strong customer loyalty in the financial services industry
Hayford Amegbe and Christian Nedu Osakwe