TOC: J Prod Brand Man


Journal of Product & Brand Management, 27(3)

Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration
Carsten Baumgarth

Personal branding of artists and art-designers: necessity or desire?
Wioleta Kucharska and Piotr Mikolajczak

Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product
Verena Hüttl-Maack

When art meets mall: impact on shopper responses
Ana Vukadin, Apiradee Wongkitrungrueng, and Nuttapol Assarut

Art as strategic branding tool for luxury fashion brands
Julia-Sophie Jelinek

Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?
Pielah Kim, Hua Chang, Rajiv Vaidyanathan, and Leslie Stoel

Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding
Joseph L. Scarpaci, Eloise Coupey, and Sara Desvernine Reed

“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists
Samuel Kristal, Carsten Baumgarth, and Jörg Henseler