HigherEd SIG Lifetime Achievement Award


Parsu will be the recipient of this year's AMA Marketing for Higher Education SIG's Lifetime Achievement Award

HigherEd SIG Lifetime Achievement Award

The American Marketing Association Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce Dr. A. Parasuraman as the 2018 recipient of the Lifetime Achievement Award. The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline.

A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) at the University of Miami. He obtained his Bachelor of Technology degree in 1970 from IIT-Madras and Master of Business Administration degree in 1972 from IIM-Ahmedabad, India. His Doctor of Business Administration degree, which he obtained in 1975, is from Indiana University, Bloomington, Indiana.

Dr. Parasuraman teaches and does research in the areas of services marketing, service-quality measurement and improvement, and the role of technology in marketing to and serving customers. In 1988 Dr. Parasuraman was selected as one of the "Ten Most Influential Figures in Quality" by the editorial board of The Quality Review, co-published by the American Quality Foundation and the American Society for Quality Control. He has received many distinguished teaching and research awards, including multiple Best Professor Awards given by Executive and Regular MBA Classes and the Provost’s Award for Scholarly Research at the University of Miami. In 1998 he received the American Marketing Association’s “Career Contributions to the Services Discipline Award” [an annual award bestowed upon one individual who has had a sustained and far-reaching impact on the field]. He received the Academy of Marketing Science’s “Outstanding Marketing Educator Award” in 2001 and was designated as a “Distinguished Fellow” of the Academy in 2004. He has also been named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” which profiles the 50 leading marketing thinkers worldwide. In 2005 he received a “Distinguished Alumnus Award” from IIT-Madras, his undergraduate alma mater. In 2008 the Hamdan Bin Mohammed Smart University in Dubai established “The Parasuraman Research Grant on Service Quality,” an award to foster more scholarly research on service quality throughout the Middle East region. In 2009 the Society for Marketing Advances honored him with the “Elsevier Distinguished Scholar” award. In 2011 Maastricht University in the Netherlands conferred upon him a Honorary Doctorate degree. He is the recipient of the 2012 Paul D. Converse Award for significant scholarly contributions to marketing and the 2013 Gil Churchill Award for Lifetime Contributions to Marketing Research. In 2016 he was inducted as a Fellow of the American Marketing Association. In 2016 he was

also recognized by the AMA for “lifetime achievement and contributions to the field of marketing,” with the naming of one of the workspaces in AMA’s new Global Support Center in Chicago as “Parasuraman’s Grateful Room”.

Dr. Parasuraman has published over 130 articles in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Sloan Management Review. He has served as editor of the Journal of the Academy of Marketing Science for a 3-year term (1997-2000) and as editor of the Journal of Service Research for a 4-year term (2005-2009). He also serves on the editorial review boards of ten journals. In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored three other business books written for practitioners: Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology. He is an active consultant and has conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries. The HigherEd SIG is pleased to offer this award to Dr. Parasuraman, who has made significant contributions to the literature and had been a strong supporter of the Higher Ed SIG. He will be presented with the award at the AMA Summer Educators’ Conference in Boston in August. Congratulations, Dr. Parasuraman!