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Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
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Video Content Marketing: The Making of Clips
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In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
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Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
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