Revisit: Winter AMA 2019


SERVSIG calls for special session proposals, Austin, TX, 22-24 Feb 2019; SERVSIG deadline 31 Jul

American Marketing Association Service Marketing Special Interest Group (SERVSIG) Call for Special Session Proposals



The AMA SERVSIG announces a call for special session proposals for the AMA Winter Marketing Educators’ Conference (22-24 February 2019) in Austin, TX. Markus Giesler (York University), Son K. Lam (University of Georgia), and Xueming Luo (Temple University) serve as the conference co-chairs.

For general information about the conference, please see

If you would like to submit a proposal on behalf of SERVSIG, please send your proposal (properly formatted per the AMA Call-for-papers) to Martin Mende (Program Officer, SERVSIG), no later than July 31, 2018. If multiple proposals are submitted, SERVSIG will select (via peer-review) one proposal to be submitted on its behalf.

SERVSIG members are highly encouraged to submit proposals; however, non-SERVSIG members are also welcomed to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of “Understanding Complexity, Transforming the Marketplace.”

Proposals may also be based upon the following services topics:

  • Consumer Behavior and Misbehavior in Services
  • Business-to-Business Services
  • Service Dominant Logic
  • Customer Experience and Value Co-Creation
  • Building Relationships in Services
  • Service Operations Management
  • E-Services and Social Media
  • Innovation in Services
  • Service Design
  • Building Sustainability in Services
  • International Marketing in Services
  • Developing Service Value
  • Service Markets and Networks
  • Service Supply Chains
  • Servicescapes
  • Service Encounters
  • Service Environment
  • Research and Teaching Methods in Services
  • Service Recovery and Complaint Management
  • Service Productivity
  • Branding and Communication in Services
  • Tourism Services
  • Transformative Services
  • Sport Services
  • Public and Non-Profit Services.