Call for Papers: Special Issue of Customer Needs and Solutions

Data, Dollars, and Votes: The Intersection of Politics and Marketing

Many of the most important issues in the world relate to the intersection of marketing and politics. In the past couple of years we have seen allegations that Russia sought to use sophisticated marketing techniques to undermine Western Democracies. Consumers have actively sought to use their buying power to influence the political stances of companies and even states. How social media deals with political messages and the related issues of consumer privacy are topics debated at the highest levels.

Customer Needs and Solutions is preparing a special issue to be published in late 2019/early 2020. The aim of the special issue is to stimulate relevant academic research that brings together political and marketing topics. We would encourage research that stimulates the development of the next generation of political marketing and aids PhD students working in this domain, including research agendas, advice on publication/data sources etc…

We are aiming for high impact, potentially risky, research that aims to stimulate marketing academics to bring their skills and perspectives to the field of political marketing.

Research papers should be submitted at

http://www.editorialmanager.com/cnso/

by February 15th, 2019.

See the Customer Needs and Solutions website for more details of submissions:

https://www.springer.com/business+&+management/marketing/journal/40547

The co-editors are David Schweidel, Professor of Marketing at the Goizueta Business School at Emory University, and Neil Bendle, Associate Professor of Marketing at the Ivey Business School, Western University.

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