TOC: J Relationship Mar


Journal of Relationship Marketing, 17(2)

A Proposed Model for Consumer-Based Brand Equity Analysis on Social Media Using Data Mining and Social Network Analysis
Eduardo Nogueira & Denise F. Tsunoda [Publisher] [Google Scholar]

Using CRM to Model Firm Performance in a Business-to-Business Market
Amer Rajput, Muhammad Mohsin Zahid & Rida Najaf [Publisher] [Google Scholar]

The Independent Sales Contractor and Relationship Quality: An Exploratory Study of Relational Attitudes and Behavioral-Intention
David Finch, Norm O’Reilly & Gashaw Abeza [Publisher] [Google Scholar]