TOC: J Mar Res


Journal of Marketing Research, 55(1)

Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice
Ioannis Evangelidis and Stijn M.J. Van Osselaer [Publisher] [Google Scholar]

Firms’ Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements
Timothy P. Derdenger, Hui Li, and Kannan Srinivasan [Publisher] [Google Scholar]

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations
Jeffrey P. Dotson, John R. Howell, Jeff D. Brazell, Thomas Otter, Peter j. Lenk, Steve MacEachern, and Greg M. Allenby [Publisher] [Google Scholar]

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets
Kihyun Hannah Kim and V. Kumar [Publisher] [Google Scholar]

The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers’ Status-Signaling Consumption
Tobias Otterbring, Christine Ringler, Nancy J. Sirianni, and Anders Gustafsson [Publisher] [Google Scholar]

Retention Futility: Targeting High-Risk Customers Might Be Ineffective
Eva Ascarza [Publisher] [Google Scholar]

TV Viewing and Advertising Targeting
Yiting Deng and Carl F. Mela [Publisher] [Google Scholar]

In God’s Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals
Eugenia C. Wu and Keisha M. Cutright [Publisher] [Google Scholar]

How Customer Referral Programs Turn Social Capital into Economic Capital
Christophe Van Den Bulte, Emanuel Bayer, Bernd Skiera, and Philipp Schmitt [Publisher] [Google Scholar]

How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform
Minah H. Jung and Clayton R. Critcher [Publisher] [Google Scholar]