TOC: J Mar Analytics


Journal of Marketing Analytics, 6(2)

Analyzing the analytics: data privacy concerns
Maria Petrescu & Anjala S. Krishen

Who searches where? A new car buyer study
Yashar Dehdashti, Brian T. Ratchford & Aidin Namin

Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
Hon Keung Yau & Ho Yi Horace Tang

User-level incremental conversion ranking without A/B testing
Zhuli Xie & Yong Liu