TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 6(2)
https://link.springer.com/journal/41270/6/2
Analyzing the analytics: data privacy concerns
Maria Petrescu & Anjala S. Krishen
Who searches where? A new car buyer study
Yashar Dehdashti, Brian T. Ratchford & Aidin Namin
Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
Hon Keung Yau & Ho Yi Horace Tang
User-level incremental conversion ranking without A/B testing
Zhuli Xie & Yong Liu