Digital Marketing and Machine Learning


Carnegie Mellon University, Pittsburgh, 8-9 Dec 2018; Deadline 1 Oct

CMU 2018 Conference on Digital Marketing and Machine Learning

December 8-9, 2018

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania

Over 4 billion people worldwide are deeply engaged with digital and mobile devices, machine-to-machine connected solutions, wearables, Internet-of-things technologies, Fintech, Mooc, and Blockchain. This conference will explore how digital, social, and mobile technologies affect business model, customer behavior, and social changes at large.

  • Digital advertising and field experiments
  • Machine learning and dynamic optimization
  • AI and human-machine hybrid for personalization and attribution
  • Diffusion of Fintech and blockchain
  • Digital platform, cognitive computing, and intelligent algorithms
  • Customer reviews and product innovations on platforms
  • Omnichannel targeting online offline
  • Social media analytics and customer insights
  • Mobile app advertising and pricing
  • Consumer privacy, ad fraud prevention, and big data
  • Digital addiction, self-control, and social movements online
  • Psychology, policy, legal implications of AI, AR, VR technologies
  • Analytics for healthcare, education, and financing online

Submission logistics: Submit either a 3-page abstract, full paper, or 10 PPT slides to and cc and

Submission deadline is October 1, 2018. Acceptance notification date: October 9, 2018 (Acceptance of submission requires one co-author to register and present at the conference)

Conference Chairs: Xueming Luo (Temple) and Kannan Srinivasan (CMU)