CMU 2018 Conference on Digital Marketing and Machine Learning

December 8-9, 2018

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania

Over 4 billion people worldwide are deeply engaged with digital and mobile devices, machine-to-machine connected solutions, wearables, Internet-of-things technologies, Fintech, Mooc, and Blockchain. This conference will explore how digital, social, and mobile technologies affect business model, customer behavior, and social changes at large.

• Digital advertising and field experiments
• Machine learning and dynamic optimization
• AI and human-machine hybrid for personalization and attribution
• Diffusion of Fintech and blockchain
• Digital platform, cognitive computing, and intelligent algorithms
• Customer reviews and product innovations on platforms
• Omnichannel targeting online offline
• Social media analytics and customer insights
• Mobile app advertising and pricing
• Consumer privacy, ad fraud prevention, and big data
• Digital addiction, self-control, and social movements online
• Psychology, policy, legal implications of AI, AR, VR technologies
• Analytics for healthcare, education, and financing online

Submission logistics: Submit either a 3-page abstract, full paper, or 10 PPT slides to DMML2018Conf@gmail.com and cc Xueming.Luo@temple.edu and Kannan.Srinivasan@cmu.edu.

Submission deadline is October 1, 2018. Acceptance notification date: October 9, 2018 (Acceptance of submission requires one co-author to register and present at the conference)

Conference Chairs: Xueming Luo (Temple) and Kannan Srinivasan (CMU)

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