Revisit: MMA Fall 2018


Marketing Management Association Fall Educators' Conference, Kansas City, 19-21 Sep 2018; Deadline 25 May

23rd Annual MMA Fall Educators’ Conference

Kansas City, Missouri, September 19-21, 2018

~ Call for Papers ~


Conference Theme: “The Future of Marketing Education is Now”

Artificial Intelligence, the Internet of Things, Virtual Reality: these are just a few examples of the technological innovations that are already impacting consumers’ lives as well as our classrooms. Articles by academics from coast to coast are touting the use of AI and other technologies to better manage the diversity of student abilities and knowledge levels to heighten the learning process.   Imagine having smart devices in your classroom to serve as teaching assistants with your in-class discussions and activities.  We welcome paper and panel topics related to technological enhancements in marketing education and other cutting edge techniques to ensure marketing students are well-equipped to manage their future careers.



Sample Topics for Panels, Position Papers, and Refereed Papers


Relevance of technology to marketing education

Managing diversity of all types among students

Innovative learning strategies or activities

Business case development and delivery

Social media learning strategies

Managing group projects or presentations

Developing internships or international experiences

Innovative marketing course topics

Effective use of experiential learning

Planning and implementing simulation-based learning

Flipped classroom techniques and approaches

Online teaching techniques and programs

Planning and executing client-based learning projects

Incorporating ethics and social responsibility


Evaluating the use of new technologies to enhance learning

Examining marketing education pedagogy

Faculty-student research collaboration

Social media metrics and analytics

Faculty-industry research collaboration

Publishing and presentation strategies


Peer evaluation of performance

Promotion and tenure preparation

Transition from industry to academia

Curriculum development initiatives

Student organization programming

Community service and outreach programs

Balancing service with teaching and research


Panel Proposal Submissions

Contact Ursula Sullivan at to suggest a topic or to inquire about approved topics needing panelists. All panelists must register and attend the conference.


Position Paper Submissions

Submission Guidelines: Position papers should include a cover page with each author’s name, affiliation, and email. Position papers are limited to three double-spaced pages (not including the cover page) using 12-point font.

Position Paper Organization: (1) Introduce the problem you will explore in your presentation, (2) Provide a brief context for the situation – this may or may not include references, (3) Offer your solution (what was done) or recommended course of action (what should be done), (4) Mention any challenges or alternative perspectives, and (5) Conclude with suggested future research or exploration needed. How to Submit: Submit position papers via email attachment in Microsoft WORD to Ursula Sullivan at by May 25, 2018. Please include the words: “Position Paper Submission” in the subject heading of your email.  At least one author must register and attend the conference.


Refereed Paper Submissions

Submission Guidelines: Refereed papers should not exceed 12 double-spaced pages in Microsoft WORD format including references, tables and figures. Use 12-point font. Include a cover page listing each author’s name, affiliation, and email. Multiple authorships should indicate the primary contact. Authors must avoid revealing their identities in the body of the paper. Indicate the title of the paper on the first page of the manuscript, followed by a single-spaced 100-word abstract. The body of the paper immediately follows the first page, double-spaced, APA reference style. Papers not adhering to these guidelines will be returned. Best refereed paper awards include one $1000 and two $250 prizes, awarded at the conference.

How to Submit: Submit refereed papers via email attachment in Microsoft WORD to Ursula Sullivan, Program Chair, at by May 25, 2018. Please include the words: “Refereed Paper Submission” in the subject heading of your email.  At least one author must be registered and attend the conference to present and, if selected, to receive a best paper award.


Please see detailed conference and lodging information at: