The Journal of Advertising Research congratulates the winners of JAR Best Paper and JAR Best Reviewer 2017. Their papers are now available online with open access. See the winners below:

Best Academic Paper

Corporate Social Responsibility And Marketing Performance: The Moderating Role Of Advertising Intensity
http://www.journalofadvertisingresearch.com/content/57/4/368
Volume 57, December 2017
Mahabubur Rahman, Rennes School of Business
M. �ngeles Rodríguez-Serrano, University of Seville
Mary Lambkin, Smurfit Business School, University College Dublin

Best Practitioner Paper

Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline: Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations
http://www.journalofadvertisingresearch.com/content/57/2/132
Volume 57, June 2017
Brad Fay, Engagement Labs
Rick Larkin, Engagement Labs

Best Reviewer

Colin Campbell, Kent State University

See Colin’s insights into peer review in his article: Why Peer-Review Is Good for Research and the Experts Who Vet It.

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