JAR Awards


Journal of Advertising Research announces the winners of the Best Papers and Best Reviewer awards 2017

The Journal of Advertising Research congratulates the winners of JAR Best Paper and JAR Best Reviewer 2017. Their papers are now available online with open access. See the winners below:

Best Academic Paper

Corporate Social Responsibility And Marketing Performance: The Moderating Role Of Advertising Intensity
Volume 57, December 2017
Mahabubur Rahman, Rennes School of Business
M. �ngeles Rodríguez-Serrano, University of Seville
Mary Lambkin, Smurfit Business School, University College Dublin

Best Practitioner Paper

Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline: Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations
Volume 57, June 2017
Brad Fay, Engagement Labs
Rick Larkin, Engagement Labs

Best Reviewer

Colin Campbell, Kent State University

See Colin’s insights into peer review in his article: Why Peer-Review Is Good for Research and the Experts Who Vet It.