MMA Preconference Events


AR and VR in the Classroom, and Teaching Digital Marketing, Kansas City, 19 Sep 2018

23rd Annual MMA Fall Educators’ Conference, September 19-21, 2018
Pre-Conference Workshops

Workshops will be held Wednesday, September 19th from 8:30-11:30 a.m. The $40 registration fee ($20 for full-time in-residence students) includes lunch on Wednesday. Pre-conference workshop attendees must also register for the conference. This can be done online via the conference webpage at

Questions? Contact Conference Program Chair Ursula Sullivan at

Workshop 1: Introduction to Augmented and Virtual Reality in the Marketing Classroom

Lyle Wetsch, Memorial University of Newfoundland

The growth of augmented reality and virtual reality devices and accessibility has opened up new doors for marketers to explore engaging with customers on entirely new dimensions. In order to increase student awareness on the capabilities of these rapidly emerging platforms, finding ways to incorporate augmented reality and virtual reality into the marketing classroom, both as tools to enhance learning as well as through application assignments to introduce students to the capabilities of these tools in the marketing world. This session will feature hands on utilization with tools and practical utilization of both augmented and virtual reality applications. Attendees should come with a laptop or tablet device in order to engage with the session and to work on the application exercises. Attendees without technology will be paired with those who are able to bring appropriate devices. Cameras, working files, and virtual reality headsets will be provided by the workshop facilitator.

Workshop 2: Tools and Technologies for Teaching Digital Marketing IV: Focus on Analytics

Debra Zahay-Blatz, St. Edward’s University
Leila Samii, Southern New Hampshire University
Holly Syrdal, The University of Southern Mississippi

This session is designed for those interested in teaching a digital or internet marketing course or incorporating the material into existing courses. Session leaders will discuss approaches for incorporating digital marketing analytics in to the classroom, with a particular focus on analytics. Topics will focus on incorporating analytics in to existing classes to hands-on demonstrations of how to use analytics in the classroom. No prior experience or prerequisites are needed. Attendees are encouraged to bring a laptop or tablet device for engagement with some of the tools and technologies presented. There will be new material covered so those who attended previous sessions will be able to learn from a different perspective.