TOC: J Interactive Adv


Journal of Interactive Advertising, 18(1)

What Makes People Watch Online In-Stream Video Advertisements?
Claire Youngnyo Joa, Kisun Kim & Louisa Ha [Publisher] [Google Scholar]

The Effect of Ad Customization and Ad Variation on Internet Users’ Perceptions of Forced Multiple Advertising Exposures and Attitudes
Nam Young Kim [Publisher] [Google Scholar]

Facilitator or Inhibitor? The Use of 360-Degree Videos for Immersive Brand Storytelling
Yang Feng [Publisher] [Google Scholar]

Optimizing Location-Based Mobile Advertising Using Predictive Analytics
Ginger Rosenkrans & Keli Myers [Publisher] [Google Scholar]

Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective
Yusfi Ardiansyah, Paul Harrigan, Geoffrey N. Soutar & Timothy M. Daly [Publisher] [Google Scholar]

Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games
Tine Vyvey, Elena Nunez Castellar & Jan Van Looy [Publisher] [Google Scholar]