TOC: J Con Behav


Journal of Consumer Behaviour, 17(3)

Consumer neuroscience for marketing researchers
Joanne M. Harris, Joseph Ciorciari and John Gountas [Publisher] [Google Scholar]

Consumer acceptance of innovations in food: A survey among Polish consumers
Marta Sajdakowska, Pawel Jankowski, Krystyna Gutkowska, Dominika Guzek, Sylwia Zakowska-Biemans and Irena Ozimek [Publisher] [Google Scholar]

Stability of complement and substitute relationships in time usage among discretionary activities
U.N. Umesh and William A. Weeks [Publisher] [Google Scholar]

Consumer behaviour and the toilet: Research on expulsive and retentive personalities
Gianluigi Guido, Russell W. Belk, Cristian Rizzo and Giovanni Pino [Publisher] [Google Scholar]

A duration model analysis of consumer preferences and determinants of video game consumption
Daniel Kaimann, Nadja Stroh-Maraun and Joe Cox [Publisher] [Google Scholar]

The rosy side and the blue side of emotional brand attachment
Hsiu-Yu Hung and Hao-Te Lu [Publisher] [Google Scholar]

Alone but together, autonomous but related: Self-construal effects on happiness in social experiences
Ezgi Merdin-Uygur and Ozlem Hesapci [Publisher] [Google Scholar]

U.K. consumers’ perceived risk of buying products from emerging economies: A moderated mediation model
Weiyue Wang, Hongwei He, Sunil Sahadev and Wei Song [Publisher] [Google Scholar]