SHETH FOUNDATION MEDAL FORUM: IMPROVING SERVICE IN HEALTHCARE?

AMA Summer Academic Conference, Boston Marriott Copley Place. Boston, MA. August 10, 2018. 8:30 a.m. – 1:00 p.m.

Leonard Berry, University Distinguished Professor of Marketing at Texas A&M University and Senior Fellow at the Institute for Healthcare Improvement, is receiving the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. Len’s research, valuable to both academics and practitioners?, is transformative in healthcare and services spaces. The ½ day symposium will feature perspectives from healthcare leaders,customer experience advocates, and preeminent scholars, and culminate with an award luncheon honoring Dr. Berry.

8:30 – 8:45

Welcome
Kathleen Seiders, Conference Chair
Professor of Marketing, Boston College

8:45 – 9:15

Maureen Bisognano
President Emeritus and Senior Fellow
Institute for Healthcare Improvement

9:15 – 9:45

Lou Carbone
Founder and Chief Experience Officer
Experience Engineering

9:45 – 10:00

Break

10:00 – 10:30

Tracey Danaher
Professor of Marketing
Monash University

10:30 – 11:00

Joseph Jacobson, MD
Chief Quality Officer and Senior Physician
Dana Farber Cancer Institute and
Associate Professor of Medicine
Harvard Medical School

11:00 – 11:30

Leonard Berry
University Distinguished Professor of Marketing
Texas A&M University and
Senior Fellow
Institute for Healthcare Improvement

11:30 – 1:00

Sheth Gold Medal Award Luncheon

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