Superior Customer Value
Finding & Keeping Customers in the Now Economy, Art Weinstein seeks chapter reviewers for a forthcoming book
Superior Customer Value – Finding & Keeping Customers in the Now Economy, 4th Ed. forthcoming (Routledge/Taylor & Francis)
Art Weinstein, Ph.D.
CALL FOR CHAPTER REVIEWERS *
CONTENTS – [detailed contents available upon request]
PART I. Customer Value Mindset
Chapter 1. Customers Want Exceptional Value Now!
Chapter 2. Be Customer-Centric
Chapter 3. Business Models and Value Propositions
PART II. Customer Value Strategies
Chapter 4. Segmentation and Customer Value
Chapter 5. Service Rules!
Chapter 6. Quality, Price and Image
Chapter 7. Building Rock-Solid Customer Relationships
PART III. Customer Value Measurement
Chapter 8. Customer Value Metrics
Chapter 9. Customer Loyalty and Retention
APPENDIX. Customer Value Funnel (CVF)
About the book: The 4th edition of the definitive MBA/undergraduate marketing textbook on customer value covers best practices on winning value propositions, delivery of world-class customer service, creating long-term customers, and increasing business performance. Learn how to transform companies in the now economy by mastering the 5-S framework — speed, service, selection, sociability, and selection — to provide superior customer value. The emergence of a digital world is led by the FAANGs – Facebook, Apple, Amazon, Netflix, and Google (Alphabet). Airbnb, SiriusXM, Tesla, Uber, Virgin Group, and thousands of other global market disruptors have used customer value strategies to change consumers’ thinking and purchase behavior on a daily basis.
* Chapters are now available for review. You may contact me at: email@example.com or +1 954-309-0901. Please specify which chapter you would like to critique. Brief reviews are needed by May 31st. Thanks so much! Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University, Fort Lauderdale, FL (USA).