TOC: J Adv


Journal of Advertising, 47(2)

The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising
Meng-Hsien (Jenny) Lin, Samantha N.N. Cross, Russell N. Laczniak & Terry L. Childers [Publisher] [Google Scholar]

Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames
Meng-Hua Hsieh & Ozge Yucel-Aybat [Publisher] [Google Scholar]

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising | Open Access
Desirée Schmuck, Jörg Matthes & Brigitte Naderer [Publisher] [Google Scholar]

Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism
Hye Jin Yoon & Carrie La Ferle [Publisher] [Google Scholar]

The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Advertising
Ioannis G. Theodorakis & Grigorios Painesis [Publisher] [Google Scholar]

Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation
Glenna L. Read, Irene I. van Driel & Robert F. Potter [Publisher] [Google Scholar]

The Impact of Competitiveness on Consumer Responses to Comparative Advertisements
Ozge Yucel-Aybat & Thomas Kramer [Publisher] [Google Scholar]