TOC: J Macromar
Introduction
Journal of Macromarketing, 38(2)
In this Issue
–Mark Peterson [Publisher]
Tactical Moments of Creative Destruction for Affordable Housing
–Lucie K. Ozanne, Julie L. Ozanne, and Marcus Phipps [Publisher] [Google Scholar]
Downsizing of Housing: Negotiating Sufficiency and Spatial Norms
–Maria Sandberg [Publisher] [Google Scholar]
Fine-Tuning the Fight Against Food Waste
–Jessica Aschemann-Witzel, Ilona E. de Hooge, Valérie L. Almli, and Marije Oostindjer [Publisher] [Google Scholar]
Advertising and Pseudo-Culture: An Analysis of the Changing Portrayal of Women in Print Advertisements
–Atefeh Yazdanparast, Iman Naderi, Nancy Spears, and Robert O. Fabrize [Publisher] [Google Scholar]
A Social Identity Perspective on the Legalization of Marijuana in the United States: The Relative Importance of Status Insecurity and Group Membership
–Stephanie Geiger-Oneto and Travis Simkins [Publisher] [Google Scholar]
Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World
–Pierre R. Berthon and Leyland F. Pitt [Publisher] [Google Scholar]
Book Reviews
Thundersticks: Firearms and the Violent Transformation of Native America
–Terrence H. Witkowski [Publisher] [Google Scholar]
Connectography: Mapping the Global Network Revolution
–Nikhilesh Dholakia and Masaaki Takemura [Publisher]