7th Hispanic/Latino Media & Marketing International Conference

Texas Tech University & U.T. Arlington, Co-Hosts

February 21-23, 2019 in Arlington, Texas

www.mediamarketconference.com

Submissions: https://easychair.org/conferences/?conf=2019hlmm

 

Culture, Media & Measurement

 

Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries.  The 7^th Hispanic/Latino Media & Marketing International Conference will bring together scholars, media industry professionals, and students to examine these issues and other important topics.  This biennial conference, which has its foundational roots in Texas, will be co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington.

 

Three distinctive characteristics of this conference include: active participation by professionals working in Hispanic/Latino media, contributions from U.S.-based and international scholars, and involvement by students from various universities.  These legacies will be sustained with panels and keynote addresses featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions for student attendees. 

 

The conference’s location in the Dallas-Fort Worth Metroplex will facilitate attendance and participation by media professionals, scholars and students from the area.  The metroplex also offers an array of dining and entertainment options.  Arlington, Texas, located between Dallas and Fort Worth is home of the Dallas Cowboys, the Texas Rangers, and Six Flags theme park.

Host Departments and Institutions

 

UT Arlington

The University of Texas at Arlington (UTA) is a growing Carnegie Research-1 institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. With a projected global enrollment over 58,000, UTA provides students world-class faculty members and more than 180 bachelor’s, master’s, and doctoral degrees in a broad range of disciplines.

 

UTA Department of Communication

The Department of Communication at the University of Texas at Arlington is a diverse community of engaged award-winning scholars and educators, enthusiastic students, and dedicated staff. With undergraduate majors in six areas of specialization, an Emerging Media Certificate program, a NATAS award-winning Spanish-language television newscast, and a master’s program that draws upon the expertise of faculty in Communication Studies, Communication Technology, and Mass Communication, UT Arlington offers a wealth of opportunities.
 

Texas Tech University

Texas Tech University, a comprehensive public research university, aims to provide the highest standards of excellence in higher education, foster intellectual and personal development, and stimulate meaningful research and service to humankind.  Classified in the Highest Research Activity category by the Carnegie Foundation, Texas Tech’s enrollment of undergraduate Hispanic students reached 27 percent in fall 2017, making the university eligible for Hispanic-Serving Institution (HSI) status. 

 

TTU College of Media & Communication

Texas Tech’s College of Media & Communication serves approximately 1,800 undergraduate majors across four departments: Advertising, Communication Studies, Journalism & Creative Media Industries, and Public Relations.  A department of Professional Communication is under development. Three MA programs enroll 235 students, and the Ph.D. program has 35 students.

 

Thomas Jay Harris Institute for Hispanic & International Communication at TTU

The Harris Institute’s mission is to promote teaching and research that improves society’s understanding of Hispanic-oriented and international communication, including the significant connections between them.  The Institute supports campus activities, interdisciplinary collaborations, and interaction with individuals and organizations in the region, state, nation and globally.

 

Submissions

 

Proposals are invited for completed papers, extended abstracts for papers, panels/special sessions, and profession-oriented sessions related to the conference theme, Culture, Media & Measurement as well as other topics connected to Hispanic/Latino media and marketing.  Proposals should be submitted through the conference website.  Proposals may be submitted in English or Spanish, but should be presented in English at the conference, unless otherwise indicated by the organizers.

 

Deadline: June 11, 2018

Notifications of acceptance will be sent by July 16, 2018

Conference website: www.mediamarketconference.com

Submissions site: https://easychair.org/conferences/?conf=2019hlmm

 

Competitive Papers

 

Competitive papers related to the conference theme, broadly construed, must include the following, in a single Word-format file:

1. A cover page including title, all authors’ institutional affiliations, email address and telephone numbers.

2. A 150-word abstract including the paper title.

3. The paper, not exceeding 20 double-spaced pages, excluding tables, figures, notes, and references. This length assumes a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins.  Papers should follow the guidelines of the Publication Manual of the American Psychological Association (6^th edition).  As paper selection will follow a blind review process, the author(s) should not include identifying information in any area of the paper other than the cover page.  

 

The top papers in faculty, student and professional categories will be recognized at the conference based on recommendations by the reviewers and may be published in a future edition of the International Journal for Hispanic Media.  All competitive papers that comply with the guidelines will be eligible for top paper awards.

 

Extended Abstracts

 

Extended abstracts related to the conference theme must provide a clear summary of the paper and its goals, including conceptualization, method, major findings and references.  Abstracts should be 1000 to 1500 words in length, using a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins on double-spaced pages in a Word-format file.  A cover page including title, all authors’ institutional affiliations, email addresses and telephone numbers must be included.  No tables or figures should appear in extended abstracts, and they will not be considered for top paper recognition or for publication in the International Journal for Hispanic Media (which only publishes full papers).

 

Panels/Special Sessions

 

Proposals for panels or special sessions related to the conference theme, broadly construed, must include the following, in a single Word-format file:

1. A cover page including the panel/session title and all participants’ institutional affiliations, email addresses and telephone numbers.
2. A 150-word abstract including the panel/session title.
3. An overview of the panel/session describing the objectives of the panel/session, specific themes to be presented by each panel member, and specific contributions the panel/session would make to the conference.?

The entire panel/special session proposal (including cover page and abstract) should not exceed four double-spaced pages using a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins on double-spaced pages.

 

Profession-Oriented Sessions

 

As noted in the overview above, the Hispanic/Latino Media & Marketing International Conference has a history of encouraging interaction among media scholars and professionals.  To this end, we invite proposals for sessions that focus on industry-related themes. Professional-oriented session proposals must include the following, in a single Word-format file:

1. A cover page including a session title and all participants’ institutional affiliations, email addresses and telephone numbers.
2. An overview of the session describing its objectives, specific themes to be presented by each panel member, and the contributions the session would make to the conference, including its utility for students who are interested in entering the industry.?

The entire panel/special session proposal (including cover page and abstract) should not exceed four double-spaced pages using a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins on double-spaced pages.

 

For more information please contact the conference website at www.mediamarketconference.com, submissions site: https://easychair.org/conferences/?conf=2019hlmm, or contact Julián Rodriguez at julian.rodriguez@uta.edu, or Kent Wilkinson at kent.wilkinson@ttu.edu. 

 

 

          Topics of interest include but are not limited to the following categories:

·   Advertising	·         Hispanic/Latino integrated marketing communication	·         Media literacy
·   Children and family marketing	·         Hispanic/Latino marketing	·         Multicultural marketing
·   Cinema	·         History and development of media	·         Ownership, structure and ethics
·   Community relations and non-profit marketing	·         Integrated marketing communication	·         Political communication
·   Consumer media behavior	·         International marketing	·         Radio
·   Diasporas	·         Internet / mobile / social media marketing	·         Technology and innovation
·   Electronic and interactive communication	·         Marketing education	·         Telecommunication policies
·   Emergency communication	·         Mass media and Journalism	·         Television news and entertainment shows
·   Ethics and social responsibility	·         Mass media innovation and creativity	·         “Total US market” marketing

---