TOC: Intl J Pharma Healthcare Mar


International Journal of Pharmaceutical and Healthcare Marketing, 12(1)

Development and testing of three unique scales measuring the brand image of nursing
Judi Allyn Godsey, Tom Hayes, Clinton Schertzer, and Robert Kallmeyer

Medical errors: extreme service failures and recoveries
Hulda G. Black, Emily A. Goad, and Jill S. Attaway

Smart phone addiction and mindfulness: an intergenerational comparison
Kaeun Kim, George R. Milne, and Shalini Bahl

Brand equity and the role of emergency medical care service quality of private cardiac institutes
Mohsin Altaf, Nageena Tabassum, and Sany Sanuri Mohd Mokhtar

Trends and effects of pharmaceutical DTCA
Sathorn Preechavuthinant, William Willis, and Alberto Coustasse

Value-added medicines: is there any room between market access challenges and “patient centricity”?
Fereshteh Barei

Impact of regulation on advertising and promotion of traditional herbal medicines and food supplements
Marjan Dzeparoski and Suzana Trajkovic-Jolevska