TOC: Intl J Adv


International Journal of Advertising, 37(3)


Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising
Charles R. Taylor [Publisher] [Google Scholar]

The impact of text valence, star rating and rated usefulness in online reviews
Patrick De Pelsmacker, Nathalie Dens & Alona Kolomiiets [Publisher] [Google Scholar]

On electronic word-of-mouth diffusion in social networks: curiosity and influence
Yu-Hui Fang, Kwei Tang, Chia-Ying Li & Chia-Chi Wu [Publisher] [Google Scholar]

Influences of motivations and lifestyles on intentions to use smartphone applications
Juran Kim & Ki Hoon Lee [Publisher] [Google Scholar]

Advertising to the masses: the effects of crowding on the attention to place-based advertising
Rick T. Wilson & Taewon Suh [Publisher] [Google Scholar]

Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
Tae Hyun Baek, Chan Yun Yoo & Sukki Yoon [Publisher] [Google Scholar]

The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language
Brooke Reavey, Marina Puzakova, Trina Larsen Andras & Hyokjin Kwak [Publisher] [Google Scholar]

Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data
Virginia Beal, Jenni Romaniuk & Byron Sharp [Publisher] [Google Scholar]

Taste and nutrition: the uses and effectiveness of different advertising claims in women’s magazine food advertisements
Yang Feng & Jiwoo Park [Publisher] [Google Scholar]

Call for Papers
Special issue on how advertising helps or hinders consumer well-being [Publisher] [Google Scholar]