TOC: Services Mar Quart


Services Marketing Quarterly, 39(2)

International Marketing of Services and Developing Countries
Philemon Oyewole [Publisher] [Google Scholar]

Mobile Phone Service Providers Shift to No-Contract Plans: Implications on Customer Retention
Goitom Tesfom, Nancy J. Birch & Jeffrey N. Culver [Publisher] [Google Scholar]

New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration | Open Access
Cecilia Lindh & Emilia Rovira Nordman [Publisher] [Google Scholar]

Scoring More After Service Failures: Why Do Customers Overclaim?
Denis Khantimirov [Publisher] [Google Scholar]

The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels
Ram Herstein, Shaked Gilboa, Eyal Gamliel, Ron Bergera, & Alisha Ali [Publisher] [Google Scholar]