https://www.sciencedirect.com/journal/journal-of-business-research/vol/86/

Special section on "Challenges and Opportunities for Marketers in the Emerging Markets"

Challenges and opportunities for marketers in the emerging markets
Piyush Sharma, Sherriff T.K. Luk, Silvio Cardinali, Mario Henrique Ogasavara

Comparative marketing strategy

Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users
Mona Sinha, Jagdish Sheth

Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations
Rajan Varadarajan, Rupali Kaul

Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector
Nivedita Agarwal, Ronika Chakrabarti, Alexander Brem, Nancy Bocken

Social entrepreneurship: Creating value in the context of institutional complexity
Helene Cherrier, Paromita Goswami, Subhasis Ray

Do corporate image and reputation drive brand equity in India and China? – Similarities and differences
Martin Heinberg, H. Erkan Ozkaya, Markus Taube

Customer involvement capability and service firm performance: The mediating role of innovation
Thomas Anning-Dorson

Customer engagement behavior in individualistic and collectivistic markets
Sanjit Kumar Roy, M.S. Balaji, Geoff Soutar, Walfried M. Lassar, Rajat Roy

How internal marketing drive customer satisfaction in matured and maturing European markets?
Selma Kadic-Maglajlic, Nathaniel Boso, Milena Micevski

Comparative consumer behavior

Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
Csilla Horváth, Feray Adigüzel

How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context
Mbaye Fall Diallo, Anne Marianne Seck

Cross-national variation in consumers’ retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries
Qiang (Steven) Lu, Chinmay Pattnaik, Junji Xiao, Ranjit Voola

Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland
Janine Dermody, Nicole Koenig-Lewis, Anita Lifen Zhao, Stuart Hanmer-Lloyd

Emerging markets perspective – China

Is guanxi universal in China? Some evidence of a paradoxical shift
Ron Berger, Ram Herstein, Avi Silbiger, Bradley R. Barnes

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty
Liane W.Y. Lee, Yiming Tang, Leslie S.C. Yip, Piyush Sharma

Conspicuous consumption in emerging market: The case of Chinese migrant workers
Zhen Huang, Cheng Lu Wang

The role of pre-consumption experience in perceived value of retailer brands: Consumers’ experience from emerging markets
Kai Jiang, Sherriff Ting-kwong Luk, Silvio Cardinali

Emerging markets perspective – India

‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
Saravana Jaikumar, Ramendra Singh, Ankur Sarin

Adolescent’s eWOM intentions: An investigation into the roles of peers, the Internet and gender
Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity, Sridhar Samu

Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India
Ruby R. Dholakia, Nikhilesh Dholakia, Atish Chattopadhyay

Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness
Judith Fletcher-Brown, Vijay Pereira, Munyaradzi W. Nyadzayo

The determinants of franchise brand loyalty in B2B markets: An emerging market perspective
Munyaradzi W. Nyadzayo, Margaret J. Matanda, Rajesh Rajaguru

Emerging markets perspective – Others

Investigating the antecedents of African fast food customers’ loyalty: A self-congruity perspective
Rania A.M. Shamah, Michela C. Mason, Andrea Moretti, Francesco Raggiotto

Customer orientation as a multidimensional construct: Evidence from the Russian markets
Maria M. Smirnova, Vera A. Rebiazina, Johanna Frösén

Willingness to punish and reward brands associated to a political ideology (BAPI)
Sumeyra Duman, Ozge Ozgen

Family decision-making in an emerging market: Tensions with tradition
Nguyen Huong Lien, Kate Westberg, Constantino Stavros, Linda J. Robinson

Toward an understanding of young consumers’ daily consumption practices in post-Doi Moi Vietnam
Nhat Nguyen Nguyen, Nil Özçaglar-Toulouse, Dannie Kjeldgaard

Regular papers

The emergence of entrepreneurial ecosystems: A complex adaptive systems approach
Philip T. Roundy, Mike Bradshaw, Beverly K. Brockman

Not just for the recommender: How eWOM incentives influence the recommendation audience
Thomas Reimer, Martin Benkenstein

Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
Tanawat Hirunyawipada, Guiyang Xiong

Conceptualizing and operationalizing the social entrepreneurship construct
Abhishek Dwivedi, Jay Weerawardena

The impacts of spatial positioning on regional new venture creation and firm mortality over the industry life cycle
Liang Wang, Justin Tan, Wan Li

Political connections, internal control and firm value: Evidence from China’s anti-corruption campaign
Fangjun Wang, Luying Xu, Junrui Zhang, Wei Shu

Corporate Identity Congruence: A meanings-based analysis
Daniel J. Flint, Paola Signori, Susan L. Golicic

Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
Louis T.W. Cheng, Ricky Y.K. Chan, T.Y. Leung

The impact of corporate label change on long-term labor productivity
Di Fan, Chris K.Y. Lo, Andy C.L. Yeung, T.C.E. Cheng

Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
M.S. Balaji, Subhash Jha, Aditi Sarkar Sengupta, Balaji C. Krishnan

It’s a match when green meets healthy in sustainability labeling
Yoon-Na Cho, Ernest Baskin

Explaining women’s presence on corporate boards: The institutionalization of progressive gender-related policies
Yannick Thams, Bari L. Bendell, Siri Terjesen

Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Hangjun Xu, Huiling Guo, Jing Zhang, Anh Dang

Ties of survival: Specialization, inter-firm ties, and firm failure in the U.S. venture capital industry
Alex Makarevich

What does investors’ online divergence of opinion tell us about stock returns and trading volume?
Alya Al-Nasseri, Faek Menla Ali

How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective
Lujun Su, Songshan (Sam) Huang, Joanna Pearce

Maturity of knowledge inputs and innovation value: The moderating effect of firm age and size
Antonio Messeni Petruzzelli, Lorenzo Ardito, Tommaso Savino

Retailers beware: On denied product returns and consumer behavior
Lynn C. Dailey, M. Ali Ülkü

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