Special Issue: Marketing Challenges and Opportunities in India

A Multi-Stage Model of Adoption of Online Buying in India
–Jeyachandran Rajaretnam & Jagdish N. Sheth [Publisher] [Google Scholar]

A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market
–Rekha Dahiya & Gayatri [Publisher] [Google Scholar]

Users’ Information Privacy Concerns and Privacy Protection Behaviors in Social Networks
–Kishalay Adhikari & Rajeev Kumar Panda [Publisher] [Google Scholar]

An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India
–Gordhan Saini, Arvind Sahay & Gurumurthy Kalyanaram [Publisher] [Google Scholar]

Attitudes toward Star Ratings: Generational Differences among Indian Consumers
–Christina Chung, Emi Moriuchi, Yam B. Limbu & P. Ganesan [Publisher] [Google Scholar]

Does Image Matter While Shopping for a Smartphone? A Cross-Cultural Study of Indian and Canadian Consumers
–Kuljit Kaur & Harmeen Soch [Publisher] [Google Scholar]

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