TOC: J Global Mar


Journal of Global Marketing, 31(2)

Special Issue: Marketing Challenges and Opportunities in India

A Multi-Stage Model of Adoption of Online Buying in India
Jeyachandran Rajaretnam & Jagdish N. Sheth [Publisher] [Google Scholar]

A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market
Rekha Dahiya & Gayatri [Publisher] [Google Scholar]

Users’ Information Privacy Concerns and Privacy Protection Behaviors in Social Networks
Kishalay Adhikari & Rajeev Kumar Panda [Publisher] [Google Scholar]

An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India
Gordhan Saini, Arvind Sahay & Gurumurthy Kalyanaram [Publisher] [Google Scholar]

Attitudes toward Star Ratings: Generational Differences among Indian Consumers
Christina Chung, Emi Moriuchi, Yam B. Limbu & P. Ganesan [Publisher] [Google Scholar]

Does Image Matter While Shopping for a Smartphone? A Cross-Cultural Study of Indian and Canadian Consumers
Kuljit Kaur & Harmeen Soch [Publisher] [Google Scholar]