TOC: Health Mar Quart


Health Marketing Quarterly, 35(1)

Sexual and gender minority’s social media user characteristics: Examining preferred health information
Hyojung Park, Shelly Rodgers, Jane A. McElroy & Kevin Everett [Publisher] [Google Scholar]

What’s so appealing? An examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements
Elise M. Stevens [Publisher] [Google Scholar]

Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model
Ilwoo Ju & Jin Seong Park [Publisher] [Google Scholar]

Communicating ALS to the public: The message effectiveness of social-media-based health campaign
Jing (Taylor) Wen & Linwan Wu [Publisher] [Google Scholar]

The choice of facilitators in medical tourism
Lydia L. Gan & James R. Frederick [Publisher] [Google Scholar]