Revisit: V. “Seenu” Srinivasan Award


The AMA's Marketing Research SIG seeks nominations for this award given to a young scholar in quantitative methodology; Deadline now 30 Apr

Call For Nominations: Inaugural V. “Seenu” Srinivasan Young Scholar Award in Quantitative Methodology

The Marketing Research Special Interest Group of the American Marketing Association is seeking nominations for the inaugural V. “Seenu” Srinivasan Young Scholar Award in Quantitative Methodology. The award is facilitated by Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. “Seenu” Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University.

The purpose of the award is to encourage and reward research on new quantitative and empirical methodologies that are of interest to both academics and practitioners of marketing as opposed to qualitative methodologies, or those restricted to use in lab experiment settings. This includes methodological topics related, but not limited, to the measurement of preferences, brand strength in a market, the influence of an individual in social media, the effect of loyalty programs, and/or the price response in competitive equilibrium.

A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. This is an annual individual award and a person who has won the award once is not eligible to receive it again. The award is associated with a specific body of work which is either published or accepted for publication in scholarly journal(s) including, but not limited to, the Journal of Marketing Research, Management Science, Marketing Science, Quantitative Marketing & Economics, and International Journal of Research in Marketing.

The winner will be chosen by a three member committee selected from current/past editors/senior editors/department editors/associate editors of premier marketing journals and at large quantitative marketing scholars. Please send a nomination letter for a young scholar, not exceeding 250 words, highlighting scholar’s contribution(s) to the theory and practice of quantitative methodologies in marketing, by April 30, 2018 to Tarun Kushwaha ( and/or Andrew Petersen (

This award will be presented in August at the 2018 AMA Summer Educators’ Conference in Boston.

Tarun Kushwaha, Co-Chair, Marketing Research SIG
Andrew Petersen, Co-Chair, Marketing Research SIG