https://www.emeraldinsight.com/toc/apjml/30/2

Strengths, innovation, and opportunities in a burgeoning industry: an exploratory study
Abel Duarte Alonso, Nikolaos Sakellarios, Nevil Alexander, and Seamus O’Brien

Exploration of Indian rural markets and marketing
Rashmi Ranjan Parida and Sangeeta Sahney

What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?
Roger Brooksbank, Zahed Subhan, and Steven Miller

Predicting consumers’ intention to purchase sporting goods online
Weisheng Chiu, Taejung Kim, and Doyeon Won

Exploring online and offline shopping motivational values in Malaysia
Rachel Mei Ming Wong, Shiet Ching Wong, and Guek Nee Ke

Impact of web banner advertising frequency on attitude
Rahim Hussain, Ahmed Shahriar Ferdous, and Gillian Sullivan Mort

Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction
Yingxia Cao, Haya Ajjan, and Paul Hong

Social capital, relational learning, and performance of suppliers
Badri Munir Sukoco, Hardi Hardi, and Alfiyatul Qomariyah

Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort
Matti J. Haverila and Kai Christian Haverila

CSR and consumer behavioral responses: the role of customer-company identification
Mobin Fatma, Imran Khan, and Zillur Rahman

Regular medical checkup behaviour: preventing is better than curing
Amalia E. Maulana and Hadist Genta Pradana

Understanding consumers’ purchase intention towards counterfeit luxury goods
Kian Yeik Koay

Transformational branding for B2B business: protective packaging company
Kong Cheen Lau and Luke Lim

---