Revisit: ISBM 2018


Institute for the Study of Business Markets Academic Conference, MIT, 8-9 Aug 2018; Deadline in fact is 15 Apr

[This went out originally with the wrong due date in the Intro. Chalk it up to Moderator Error –ch]

The Institute for the Study of Business Markets will be holding its 2018 biennial Academic Conference in Cambridge, MA on Aug 8th – 9th (immediately preceding the Summer AMA Educators’ Conference). The venue is the MIT, Sloan School of Management, Cambridge, MA. 

The conference will kick-off Wednesday, Aug 8th at noon and continue until 5:00PM on Thursday, Aug 9th, ending with a cocktail reception.

The objective of the conference, as always, is to develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B2B researchers.

A special feature of this year’s conference will be the selection and celebration of the ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing.  For details visit; nominations close on March 31, 2018.

Note:  We are particularly interested in papers or special sessions that are aligned with the Institute’s three strategic priorities:

  1.   B2B Innovation to Enhance Business Growth
  2.   B2B Buying Behavior
  3.   B2B Marketing Analytics

For conference details visit   We invite you to submit an abstract and/or special session for the conference before the due date of April 15, 2018

Submission Guidelines:

1.       Abstracts should be approximately 250-500 words double-spaced (about a ½ page typed)

2.       Correspondence will be directed to submitting author, unless directed otherwise

3.       Corresponding author will receive notice of acceptance by April 30, 2018.

4.       If there are multiple authors, please indicate which author is presenting the paper in the submission:  Note: while individuals may submit multiple abstracts, an individual is limited to one presentation at the conference.

5.       Paper is not consider confirmed and will not be placed on the schedule until at least the presenting author has registered to attend the conference.

Please email your abstracts to Lori Nicolini, Conference Administrator ( with a copy to Andrew Petersen, Conference Chair (

We hope you will be able to attend the conference.  If you have any questions, please do not hesitate to contact us.

All the best,            


Institute for the Study of Business Markets
Academic Conference 2018

2018 Academic Conference Committee:

Lori Nicolini
Conference Administrator

J. Andrew Petersen

Conference Chair

Sharmila Chatterjee
Conference Vice-Chair

Gary L. Lilien
Conference Vice-Chair