E-tailing: The Current Landscape and Future Developments

Special issue call for papers from Asia Pacific Journal of Marketing and Logistics

Asia Pacific Journal of Marketing and Logistics has a call for papers for a special issue “E-tailing: The Current Landscape and Future Developments”. The special issue is co-edited by Prof. James R. Brown, West Virginia University, Prof. Scott Weaven, Griffith University, and myself.

The aim of the special issue is to gain a better understanding of online shopping behavior, marketing management, strategic marketing, and related theories in the electronic retailing context. The topics for the special issue include, but are not limited to:

• online consumer behaviour;
• the role of the online technology in e-tailing;
• IMCs and strategic marketing in e-tailing;
• marketing management and business models in e-tailing;
• relationship marketing in e-tailing;
• value co-creation and co-destruction in e-tailing environment; and
• the current and the future of e-tailing
• new theoretical implications in online retailing

The deadline for submission is October 30th, 2018.

Please find more information on the special issue via the attached document or via this link:

http://www.emeraldgrouppublishing.com/authors/writing/calls.htm?id=7457.

 

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