Jack Jacoby


NYU Emeritus Professor, passed away on 19 Mar 2018

NYU Emeritus Professor Jack Jacoby passed away on March 19, 2018. Jack was the Merchant’s Council Professor of Consumer Behavior and Retail Management at NYU Stern. He joined NYU Stern in 1981 and retired in December 2017. Jack was a world renowned scholar of Consumer Behavior. He published more than 160 articles and book chapters and five books.. Her served as the President of the American Psychological Association’s Society of Consumer Psychology (in 1974) and President of the Association for Consumer Research (in 1975). Jack also received numerous awards for his scholarship, including the American Marketing Association’s Harold H. Maynard Award, the American Academy of Advertising’s "Outstanding Contribution to Advertising" award, the Society of Consumer Psychology’s bi-annual "Distinguished Scientist Award," and the Fellow award from the Association for Consumer Research.

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