TOC: J Soc Mar


Journal of Social Marketing, 8(2)

Purchasing food to counteract Mafia in Italy
Sergio Rivaroli, Arianna Ruggeri, Pietro Novi, and Roberta Spadoni

Shared leadership as a vehicle to healthy service eco-systems: practical or fanciful?
Clare Johansson, Rowan Bedggood, Karen Farquharson, and Aron Perenyi

Social marketing theory measurement precision: a theory of planned behaviour illustration
Patricia David and Sharyn Rundle-Thiele

Using previous social marketing efforts to assess a new program
William J. Ashton and Rajesh V. Manchanda

Reckless driving promotion and prevention: priming effects
Linda Lemarié, Jean-Charles Chebat, and François Bellavance

Social marketing through a music festival
Henrik Jutbring