TOC: J Soc Mar
Introduction
Journal of Social Marketing, 8(2)
https://www.emeraldinsight.com/toc/jsocm/8/2
Purchasing food to counteract Mafia in Italy
Sergio Rivaroli, Arianna Ruggeri, Pietro Novi, and Roberta Spadoni
Shared leadership as a vehicle to healthy service eco-systems: practical or fanciful?
Clare Johansson, Rowan Bedggood, Karen Farquharson, and Aron Perenyi
Social marketing theory measurement precision: a theory of planned behaviour illustration
Patricia David and Sharyn Rundle-Thiele
Using previous social marketing efforts to assess a new program
William J. Ashton and Rajesh V. Manchanda
Reckless driving promotion and prevention: priming effects
Linda Lemarié, Jean-Charles Chebat, and François Bellavance
Social marketing through a music festival
Henrik Jutbring