TOC: J Mar Res


Journal of Marketing Research, 55(2)

When and How Managers’ Responses to Online Reviews Affect Subsequent Reviews
Yang Wang and Alexander Chaudhry [Publisher] [Google Scholar]

Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues
Detelina Marinova, Sunil K. Singh, and Jagdip Singh [Publisher] [Google Scholar]

The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases
Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal [Publisher] [Google Scholar]

Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior
V. Kumar, Agata Leszkiewicz, and Angeliki Herbst [Publisher] [Google Scholar]

Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice
Andong Cheng and Cynthia Cryder [Publisher] [Google Scholar]

The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
Ioannis Evangelidis, Jonathan Levav, and Itamar Simonson [Publisher] [Google Scholar]

The Impact of Mergers and Acquisitions on the Sales Force
Raghu Bommaraju, Michael Ahearne, Zachary R. Hall, Seshadri Tirunillai, and Son K. Lam [Publisher] [Google Scholar]

Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective
Olivier Trendel, Marc Mazodier, and Kathleen D. Vohs [Publisher] [Google Scholar]

How Deviations from Performance Norms Impact Charitable Donations
Alexis M. Allen, Meike Eilert, and John Peloza [Publisher] [Google Scholar]

The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions
Nira Munichor and Robyn A. LeBoeuf [Publisher] [Google Scholar]