TOC: J Mar Ed


Journal of Marketing Education, 40(1)

Editor’s Corner

Educating the Retailers of Tomorrow: An Overview of Journal of Marketing Education Special Issue on Retailing
Anne L Roggeveen and Lauren Beitelspacher [Publisher]

Bridging Theory and Practice in an Applied Retail Track
Fredrik Lange, Sara Rosengren, Jonas Colliander, Mikael Hernant, and Karina T. Liljedal [Publisher] [Google Scholar]

Retailing Laboratory: Delivering Skills Through Experiential Learning
Ana Dolores Franco Valdez and Alfonso Valdez Cervantes [Publisher] [Google Scholar]

Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents
Hyunjoo Oh and Mary Polidan [Publisher] [Google Scholar]

Teaching Community-Based Learning Course in Retailing Management
Eddie Rhee [Publisher] [Google Scholar]

Mobile Business Retailing: Driving Experiential Learning on Campus
Sarah Fischbach and Veronica Guerrero [Publisher] [Google Scholar]

Integrating Corporate Social Responsibility Awareness Into a Retail Management Course
Lauren Beitelspacher and Vikki L Rodgers [Publisher] [Google Scholar]

Framing the Undergraduate Research Experience: Discovery Involvement in Retailing Undergraduate Education
Brenda Sternquist, Patricia Huddleston, and Ann Fairhurst [Publisher] [Google Scholar]

The Evolution and Future of Retailing and Retailing Education
Dhruv Grewal, Scott Motyka, and Michael Levy [Publisher] [Google Scholar]