TOC: Intl Mar Rev


International Marketing Review, 35(2)

International marketing strategies of emerging market firms
Nathaniel Boso, Yaw A. Debrah, and Joseph Amankwah-Amoah

Innovativeness as a driver of the international expansion of developing markets’ firms
Guido Bortoluzzi, Selma Kadic-Maglajlic, Maja Arslanagic-Kalajdzic, and Bernardo Balboni

Institutional interactions and foreign firms’ strategies under tribal rule complexities in emerging markets
Adesegun Oyedele and Fuat Firat

Market orientation and export performance: the moderation of channel and institutional distance
Xinming He, Keith D. Brouthers, and Igor Filatotchev

SME international innovation and strategic adaptiveness
Richard B. Nyuur, Ru?ica Brecic, and Yaw A. Debrah

What is in a name? Cross-national distances and subsidiary’s corporate visual identity change in emerging-market firms’ cross-border acquisitions
Ru-Shiun Liou, Rekha Rao-Nicholson, and David Sarpong

Operational capabilities and entrepreneurial opportunities in emerging market firms
Dario Miocevic and Robert E. Morgan

Emerging market multinationals’ international equity-based entry mode strategies
Irina Surdu, Kamel Mellahi, and Keith Glaister