Cross-Cultural Issues in Marketing Analytics


Special issue of Journal of Marketing Analytics; Deadline 10 Aug 2018

Journal of Marketing Analytics
Editors: Anjala S. Krishen & Maria Petrescu

  • Provides a single accessible resource for the blossoming field of marketing analytics
  • Connects the best in applied scientific research and commercial best practices
  • Covers all areas of marketing analytics such as targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multichannel marketing, and marketing strategy

Call for Papers for a Special Issue

Cross-Cultural Issues in Marketing Analytics

We encourage both conceptual and empirical papers, using a variety of theoretical perspectives and methodologies. We would like to receive submissions from all corners of the world so that we can learn from each other and help shape the future agenda for cross-cultural issues.

Suggested topics include (but are not limited to) the following:

  • Cross-cultural effect in big data and data science
  • Segmentation
  • Targeting
  • CRM
  • Cross-cultural effect in data quality management
  • Multi-channel marketing
  • Customer value modelling

Submitted papers should follow the author guidelines located

and will undergo a similar review process as regularly submitted papers. Submissions for the special issue can begin immediately, with a final deadline for full paper submissions by August 10th, 2018. Questions pertaining to the special issue should be submitted through the JMA editorial office or by emailing or