TOC: Intl Mar Rev
Introduction
International Marketing Review, 35(1)
https://www.emeraldinsight.com/toc/imr/35/1
Revisiting the Uppsala internationalization model
Mo Yamin and Yusuf Kurt
Social value, content value, and brand equity in social media brand communities
Yongbing Jiao, Myriam Ertz, Myung-Soo Jo, and Emine Sarigollu
Individual-level cultural consumer engagement styles
Linda D. Hollebeek
Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products
Ting-Hsiang Tseng, George Balabanis, and Matthew Tingchi Liu
Does culture impact private label performance?
Tribikram Budhathoki, Julien Schmitt, and Nina Michaelidou
Intangible resources influencing the international performance of professional service SMEs in an emerging market
Lori Radulovich, Rajshekhar (Raj) G. Javalgi, and Robert F. Scherer
An international new venture’s commercialization of a medical technology innovation
Hélène Laurell
The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon
Sam Zisuh Njinyah
A multilevel perspective to the study of export venture performance
João S. Oliveira and John W. Cadogan