TOC: Intl Mar Rev


International Marketing Review, 35(1)

Revisiting the Uppsala internationalization model
Mo Yamin and Yusuf Kurt

Social value, content value, and brand equity in social media brand communities
Yongbing Jiao, Myriam Ertz, Myung-Soo Jo, and Emine Sarigollu

Individual-level cultural consumer engagement styles
Linda D. Hollebeek

Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products
Ting-Hsiang Tseng, George Balabanis, and Matthew Tingchi Liu

Does culture impact private label performance?
Tribikram Budhathoki, Julien Schmitt, and Nina Michaelidou

Intangible resources influencing the international performance of professional service SMEs in an emerging market
Lori Radulovich, Rajshekhar (Raj) G. Javalgi, and Robert F. Scherer

An international new venture’s commercialization of a medical technology innovation
Hélène Laurell

The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon
Sam Zisuh Njinyah

A multilevel perspective to the study of export venture performance
João S. Oliveira and John W. Cadogan