Revisit: COBIIR 2018


International Colloquium on Corporate Branding, Identity, Image and Reputation, Calabria, Italy, 3-4 Sep 2018; Deadline 1 Apr

Call for Papers

4th International Colloquium on
Corporate Branding, Identity,
Image and Reputation

COBIIR Calabria 2018
3rd – 4th September, Calabria, Italy


Technology, brand and people: branding, identity, image and reputation in the emerging technology-mediated world

4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR):

Corporate branding is gaining importance among academics and practitioners, especially in the light of continuing trends and diffusions of social media and mobile technologies. New platforms created by emerging technologies to engage with consumers lead companies to constantly seek the best practices to consistently communicate their identity through different platforms, handling simultaneously customers and other stakeholders.

The Colloquium acts as a forum for examining current and future trends in corporate branding, identity, image and reputation including the growing usage of new technologies, such as social media and mobile apps. A congruence of themes on corporate branding, reputation and identity linked to the adoption of these technologies will be discussed. We invite papers which examine organisations’ abilities to link and articulate their identity through various managerial practices, create and constantly attempt to influence the impressions of their corporate body among their various constituencies and stakeholder groups, use their employees and managerial cognitive capabilities to deliver and strengthen their corporate brands, measure the impact of corporate identity and reputation on corporate performance, and study how customers seek to engage with an organisation and what it offers through the use of new technologies.

Papers that incorporate current thinking and developments by both academics and practitioners, combine a comprehensive theoretical foundation with practical insights, and provide insights to assist managers in their daily decision making and long-term brand decisions are especially welcomed. The theme of this Colloquium can be interpreted broadly. Papers can either be empirical, conceptual or practical. Papers can also adopt a multidisciplinary approach or can be guided by different perspectives.

We are particularly eager to collect high quality submissions engaging qualitative and quantitative empirical research that explores new trends and directions of branding, organisational identity, image and reputation in the light of the effects of new technologies. Extended Abstracts (500 words) must be submitted by the 1st of April 2018. Extended abstracts will be published in conference proceedings.

Conference venue:

Grand Hotel San Michele, Calabria Italy

Address: Loc. Bosco 30, 87022 Cetraro (CS), Italy

Early registration is critical to guarantee room availability. To book, please email

Prices (in euros):

  • Double room 92 per person per day on full board basis
  • Double room single use 110 per day on full board basis

Suggested topics include but are not limited to:

  • Corporate identity and digital marketing
  • Corporate reputation in social media marketing
  • Online community and corporate brand building
  • Influence of new technologies in corporate reputation, identity and financial performance
  • Influence of new technologies on brand communication
  • Integration of different communication channels and platforms to maintain and reinforce corporate reputation and image
  • Consumer research and corporate communications
  • Place, nation branding and the world order in a new interconnected world
  • Social media and global brand management
  • Digital and ‘emerging’ media for promoting corporate image
  • The impact of user-generated reviews on brand equity, internal branding and employee engagement
  • Influence of new technologies on B2B branding
  • Innovation in corporate branding
  • The role of new technologies for research in branding
  • Problem solving of communication misunderstanding emerging in incorrect usage of social networks and consequences for corporate reputation and image


  • Submission of abstract and registration opens: March 1
  • Deadline for the submission of abstracts: April 1
  • Feedback to authors: 1 week after submission
  • Submission of full length paper: October 1


To compete for the following award, full papers (6,000 words) must be submitted by August, 1

1. Full papers compete for the COBIIR Best Paper Award

2. Young researchers (including students, research fellows and post-doc) papers compete for the COBIIR Young best paper award (all the authors must belong to one of above mentioned categories).

A selection of papers presented at the Colloquium will be invited to submit the full paper to be reviewed for publication in the special issue of Journal of Business Research and/or an edited book.


Professor Charles Dennis
Associate Conference Director

Professor TC Melewar
Conference Founder and Director

Dr Eleonora Pantano
Conference Associate Director

Dr Saverino Verteramo
Conference Associate Director

Professor Eleonora Bilotta
Conference Associate Director

Miss Simona Giglio
Conference Coordinator

For further information, please contact:

Dr Eleonora Pantano
Department of Marketing, Branding and Tourism (MBT),
The Business School, Middlesex University London, NW4 4BT,
United Kingdom
Phone: +44 20 8411 4220

Miss Simona Giglio
Department of Physics,
University of Calabria,
Arcavacata di Rende-CS, 87036, Italy
Phone: +39 09844943

Mr Andrea Peiser
Grand Hotel San Michele Loc. Bosco 8/9
87022 Cetraro (CS), Italy
Phone: + 39 0982 91012

Conference Fees and Registration:

PRICES (in EUROS) Early bird registration
till 1 June, 2018 Late registration
after 1 June, 2018

Presenter 350 450
Non-presenter 450 550
Ph.D. student 250 300
Companion rate 100 100
Day rate 150 200