TOC: Res Applications Mar
Recherche et Applications en Marketing, 33(1)
Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations
–Marie-Christine Lichtlé, Lydiane Nabec, Dominique Roux, and Corinne Chevalier [Publisher] [Google Scholar]
Stimulating consumers’ creativity through analogical thinking: How can transfer distance and transfer content be matched?
–David Gotteland, Aurélie Merle, and Olivier Trendel [Publisher] [Google Scholar]
Shock charity campaigns: Building our understanding on their effectiveness: Comments on “Emotions and Prosocial Behaviors: A Study of the Effectiveness of Shocking Charity Campaigns” by Jeanne Albouy
–Darren W. Dahl [Publisher] [Google Scholar]