TOC: J Intl Mar


Journal of International Marketing, 26(1)

Special Issue on the Future of International Marketing: Trends, Developments, and Directions
Constantine S. Katsikeas [Publisher] [Google Scholar]

Global Customer Engagement
Shaphali Gupta, Anita Pansari, and V. Kumar [Publisher] [Google Scholar]

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
George F. Watson, Scott Weaven, Helen Perkins, Deepak Sardana, and Robert W. Palmatier [Publisher] [Google Scholar]

Marketing Capabilities in International Marketing
Neil A. Morgan, Hui Feng, and Kimberly A. Whitler [Publisher] [Google Scholar]

Consumers and Brands Across the Globe: Research Synthesis and New Directions
Zeynep Gürhan-Canli, Gülen Sarial-Abi, and Ceren Hayran [Publisher] [Google Scholar]

An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions
Brian Chabowski, Pinar Kekec, Neil A. Morgan, G. Tomas M. Hult, Travis Walkowiak, and Blake Runnalls [Publisher] [Google Scholar]