TOC: Asian J Bus Res


Asian Journal of Business Research, 7(2)

James E. Richard, Kim-Shyan Fam, Hiram Ting
Marketing, Tourism, and International Business Journal Rankings 2014: The Vox Populi Approach [Publisher] [Google Scholar]

The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude
Xin Jean Lim, Aifa Rozaini bt Mohd Radzol, Jun-Hwa Cheah (Jacky), Mun Wai Wong [Publisher] [Google Scholar]

Examining Asian and European Reactions within Shock Advertising
Silke M. Engelbart, Delia A. Jackson, Simon M. Smith [Publisher] [Google Scholar]

Advertising Effect on Consumer Emotions, Judgements, and Purchase Intent
Tamilla Curtis, Anke Arnaud, Blaise P. Waguespack [Publisher] [Google Scholar]

Fostering Sustainable Innovation Thinking in Australian and Chinese Business Students
Tania von der Heidt [Publisher] [Google Scholar]

Green Employee Empowerment and Green Physical Evidence: The Green Service Strategy to Enhance Firm Performance
Ying Ying Tiong, Stephen Laison Sondoh Jr, Oswald Aisat Elik Igau, Geoffrey Harvey Tanakinjal [Publisher] [Google Scholar]