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The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review
–John G. Wirtz, Johnny V. Sparks & Thais M. Zimbres [Publisher] [Google Scholar]

Trust in online recommendations: an evolutionary psychology perspective
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Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement
–Seounmi Youn & Hyuksoo Kim [Publisher] [Google Scholar]

Children’s attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation
–Brigitte Naderer, Jörg Matthes, Franziska Marquart & Mira Mayrhofer [Publisher] [Google Scholar]

Positive uncertainty: the benefit of the doubt in advertising | Open Access
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‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level
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Media generations and their advertising attitudes and avoidance: a six-country comparison | Open Access
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Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences
–Chun-Tuan Chang, Yuan-Ciao Wu, Yu-Kang Lee & Xing-Yu Chu [Publisher] [Google Scholar]

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