Revisit: Education & Marketing


Decision Making, Spending, and Consumption, Special issue of Journal of Marketing Research; Conference deadline 1 Nov 2018

Dear Colleagues:

As many of you know, the Journal of Marketing Research will be publishing a special issue entitled “Education & Marketing: Decision Making, Spending, and Consumption” to be published in 2019. By design, it takes a broad and inclusive perspective on both the topic of education and methods used, including lab experiments, field experiments, analysis of secondary datasets, analytical models, and qualitative research.

Please visit the call using the link below:

Should you have any questions about the suitability of potential topics and research projects for consideration, please feel free to reach us and we will be happy to discuss it.

We look forward to hearing from our colleagues.


Rajdeep Grewal – University of North Carolina, Chapel Hill, NC
Robert Meyer – University of Pennsylvania, Philadelphia, PA
Vikas Mittal – Rice University, Houston, TX