TOC: J Prod Brand Man


Journal of Product & Brand Management, 27(1)

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
Urška Tuškej and Klement Podnar

Managing across a corporate and product brand portfolio: evidence from a large South African service organization
Louise Sevel, Russell Abratt, and Nicola Kleyn

The roles of business partners in corporate brand image co-creation
Minna Törmälä and Saila Saraniemi

Corporate brands as brand allies
Mayoor Mohan, Kevin E. Voss, Fernando R. Jiménez, and Bashar S. Gammoh

CSR and corporate branding effect on brand loyalty: a study on Indian banking industry
Suvendu Kumar Pratihari and Shigufta Hena Uzma

Internal corporate branding impact on employees’ brand supporting behaviour
Sally Raouf Ragheb Garas, Amira Fouad Ahmed Mahran, and Hassan Mohamed Hussein Mohamed

Corporate branding and rebranding: an institutional logics perspective
Helen Stuart