TOC: J Nonprofit Pub Sector Mar

Introduction

Journal of Nonprofit & Public Sector Marketing, 30(1)

Cause-Brand Community: Toward Consumer Citizenship
Alicia de la Peña, Bernardo Amezcua & César Sepúlveda [Publisher] [Google Scholar]

Using Active Empathetic Listening to Build Relationships With Major-Gift Donors
Tanya Drollinger [Publisher] [Google Scholar]

Using Radio Advertising to Promote Blood Donation
Josefa D. Martín-Santana, Eva Reinares-Lara & Pedro Reinares-Lara [Publisher] [Google Scholar]

Market Orientation in Public Service—A Comparison Between Buyers and Providers | Open Access
Sofia Molander, Markus Fellesson & Margareta Friman [Publisher] [Google Scholar]

Understanding International Volunteering: Who Is Most Likely to Participate?
Young-Joo Lee & Doyeon Won [Publisher] [Google Scholar]