TOC: J Historical Res Mar


Journal of Historical Research in Marketing, 10(1)

Thinking in trends: the rise of trend forecasting in the United States
Devon Powers

Dorothy Dignam’s advocacy for women’s careers in advertising: 1920-1950
Jeanie Wills

Promoting and marketing a revolutionary cooking appliance in the 1840s Stanislas Sorel’s portable stove “Le Cordon Bleu” (1834–1849)
Dirk HR Spennemann

The US battle against brand marketing: circa 1930-1980
Ross D. Petty

Archiving the archives
Fred Beard

Speaking of research: oral history and marketing history
Robert Crawford and Matthew Bailey