TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 46(2)

The future of the marketing department at business schools
Jan-Benedict E. M. Steenkamp

An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards
Michelle D. Steward, James A. Narus & Michelle L. Roehm

The impact of a sales team’s perceived entitativity on customer satisfaction
Chen Wang, JoAndrea Hoegg & Darren W. Dahl

Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort
Anna G. Devlin, Wedad Elmaghraby & Rebecca W. Hamilton

Cause marketing and customer profitability
Michel Ballings, Heath McCullough & Neeraj Bharadwaj

Understanding the long-term implications of retailer returns in business-to-business relationships
Lauren Skinner Beitelspacher, Thomas L. Baker, Adam Rapp & Dhruv Grewal

Debates and assumptions about motion picture performance: a meta-analysis
François A. Carrillat, Renaud Legoux & Allègre L. Hadida

Building a multi-category brand: when should distant brand extensions be introduced?
Jeffrey R. Parker, Donald R. Lehmann, Kevin Lane Keller & Martin G. Schleicher

Hey big spender! A golden (color) atmospheric effect on tipping behavior
Na Young Lee, Stephanie M. Noble & Dipayan Biswas

Pre-release consumer buzz
Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau & Martin Spann