Revisit: TPM 2018


Theory+Practice in Marketing, UCLA, 16-18 May 2018; Deadline 1 Mar

The TPM Conference is motivated by the belief that a big part of the marketing academia is a bit too far removed from addressing substantive problems and focuses on more narrow methodological issues and esoteric phenomena disconnected with real world application. A lack of substantive focus not only threatens to make our field irrelevant, but also undermines the legitimacy of research at business schools.

The TPM Conference is designed to address this issue by showcasing research that focuses on substantive business problems and is supported by a sound methodology.

The 8th annual Theory + Practice in Marketing (TPM) Conference will be hosted by the UCLA Anderson School of Management and held at the Luskin Conference Center in Los Angeles, California on 16-18 May 2018.